In the work of #1 crush, the digital sphere becomes a fertile ground for new mythologies. Drawing from the chaotic flow of online culture, their pieces transform ephemeral memes into enduring icons, turning the collective imagination of the internet into something ritualistic, almost sacred. What begins as jokes or fragments of popular culture is reassembled into images that shimmer between reverence and absurdity, humour and devotion.

The figures that populate these looping GIFs inhabit a strange space between saint and monster.

Their features mutate: smiles harden into jeweled masks, flesh liquefies or cracks, symbols merge into bodies. Each loop traps the figure in an endless cycle, where repetition ceases to be comedic and becomes ceremonial. In this continuous rhythm, the familiar morphs into the archetypal, and the archetypal returns to circulate as digital folklore.

#1 crush works at the intersection of outsider art, pop conspiracy, and internet folklore, using AI as both tool and collaborator. The resulting images are dense with symbolism, psychedelic color, and glitch aesthetics, reflecting a world shaped by invisible forces, financial, digital, and spiritual. This is a space where icons are flattened, remixed, and reborn, echoing the dynamics of myth-making in real time.

“The Myth” is less a collection of artworks than a living system of visual rituals. It reveals how the online ecosystem does not simply produce trends, it forges beliefs, archetypes, and idols that shape collective consciousness. In #1 crush’s hands, the language of the meme becomes something closer to liturgy: absurd, hypnotic, and strangely timeless.